Abhay Joshi
About Abhay Joshi
Abhay Joshi is an Analytics Engagement Manager who leads a team providing analytic consulting services for a Fortune 500 technology company in the Bay Area, specializing in campaign analytics and product engagement.
Work at LatentView Analytics
Abhay Joshi serves as an Analytics Engagement Manager at LatentView Analytics, a role he has held since 2021. In this position, he manages a team that provides analytic consulting services for a Fortune 500 technology company located in the Bay Area. His work primarily focuses on campaign analytics and product engagement, where he leads initiatives that enhance data-driven decision-making for clients.
Education and Expertise
Abhay Joshi earned a Master's Degree in Management Information Systems from The University of Texas at Dallas, studying from 2014 to 2015. Prior to this, he completed a Bachelor's Degree in Telecommunications Engineering at PES University from 2007 to 2011. His educational background equips him with a strong foundation in data analytics and information systems, which he applies in his current role.
Background
Before joining LatentView Analytics, Abhay Joshi accumulated diverse experience in the analytics field. He worked at Tata Consultancy Services as an Analyst from 2011 to 2014 in Bangalore. Following this, he served as a Graduate Teaching Assistant at The University of Texas at Dallas for nine months in 2014-2015. He then transitioned to Targetbase, where he held the position of Senior Analytics Consultant from 2015 to 2021 in Irving, Texas.
Achievements
During his tenure at LatentView Analytics, Abhay Joshi has led significant projects that enhance analytics capabilities. He created a self-serve, multi-channel campaign performance dashboard using PowerBI, which streamlined campaign analysis. Additionally, he implemented a framework to measure the performance of walled-garden campaigns, aiding clients in budgetary decisions. He also developed a framework that utilizes disparate data sources to optimize marketing spend for acquisition campaigns.