Abhijit Santra
About Abhijit Santra
Abhijit Santra serves as the Assistant Manager of Marketing Analytics and Insights at LatentView Analytics, where he has been employed since 2023. He has previously held positions at Infosys Ltd, Microsoft, and IIM Amritsar, and has earned recognition for his contributions in marketing analytics and project management.
Work at LatentView Analytics
Abhijit Santra currently serves as an Assistant Manager in Marketing Analytics and Insights at LatentView Analytics. He has been in this role since 2023, working in a hybrid environment. His responsibilities include developing and managing analytics projects, with a focus on enhancing campaign performance through data-driven insights.
Previous Experience at Infosys Ltd
Abhijit Santra worked at Infosys Ltd in various capacities from 2018 to 2021. He started as a System Engineer in Mysore, Karnataka, where he contributed for two years. He then transitioned to a Senior System Engineer role in Kolkata for nine months. During his tenure, he received a 'Certificate of Merit' and a token of appreciation for timely task delivery, as well as the 'Rockstar Rookie' award for his contributions to the EDI Cluster.
Experience at Microsoft
In 2022, Abhijit Santra worked as a Product Manager at Microsoft for a duration of two months in Hyderabad, Telangana. His role involved product management tasks, although specific details of his contributions during this brief tenure are not provided.
Education and Expertise
Abhijit Santra holds a Bachelor of Technology (BTech) degree from Netaji Subhash Engineering College, where he studied from 2014 to 2018. He further pursued a Master of Business Administration (MBA) at the Indian Institute of Management Amritsar, specializing in Marketing, Analytics, Strategy, and Product Management from 2021 to 2023.
Achievements in Marketing Competitions
Abhijit Santra has achieved notable recognition in marketing case competitions, securing national first and second runner-up awards in 2022 and 2021, respectively. Additionally, he developed a Power BI Dashboard to track campaign performance and provided insights for budget allocation strategies through in-depth analysis of campaign metrics.