Daniel Barnes
About Daniel Barnes
Daniel Barnes is an Enterprise Partnership Manager at Lead Forensics, where he focuses on enhancing ROI for B2B digital marketing campaigns through strategic partnerships. He has extensive experience in account management and partnership development, having previously held positions at Market Makers, Total Prospects UK, and Thomas Sanderson.
Work at Lead Forensics
Daniel Barnes currently holds the position of Enterprise Partnership Manager at Lead Forensics, a role he has occupied since 2023. He has been with the company for a total of five years, having started as a Strategic Partnership Manager in 2019. Additionally, he serves as the HubSpot Solutions Partnership Manager since 2022. His responsibilities include engaging with agency and tech partners to support client campaign optimization and improving ROI for B2B digital marketing campaigns through strategic partnerships.
Previous Experience in Account Management
Prior to his current role, Daniel Barnes worked at Market Makers as a Senior Account Manager from 2010 to 2014, where he gained significant experience in account management over four years. He also served as an Account Manager at Total Prospects UK for six months in 2009, and as an Account Executive at Thomas Sanderson for ten months in the same year. These roles contributed to his expertise in managing client relationships and enhancing marketing strategies.
Education and Expertise
Daniel Barnes studied at Highbury North Harbour, where he developed foundational knowledge relevant to his career. He specializes in implementing B2B web analytics to enhance marketing measurability, focusing on strategies that improve the return on investment for digital marketing campaigns. His educational background and professional experiences have equipped him with the skills necessary to navigate the complexities of B2B marketing.
Focus on B2B Digital Marketing
In his roles, Daniel Barnes emphasizes improving ROI for B2B digital marketing campaigns. He works closely with partners to optimize client campaigns, ensuring that marketing efforts are measurable and effective. His strategic approach to partnerships aims to enhance the overall performance of digital marketing initiatives.