Diego Martins

Marketing Operations Specialist @ Lead Forensics

About Diego Martins

Diego Martins is a Marketing Operations Specialist with a background in demand generation and sales. He has worked at Lead Forensics since 2021 and previously held positions at JD Sports Fashion plc and Lead Forensics, demonstrating strong communication and multi-tasking skills.

Current Role at Lead Forensics

Diego Martins currently serves as a Marketing Operations Specialist at Lead Forensics, a position he has held since 2021. In this role, he is responsible for ensuring that campaign materials are configured with high standards of written English, demonstrating his attention to detail and language proficiency. He regularly reviews real-time performance metrics by segment and makes necessary adjustments to targeting, technology configuration, and messaging copy to improve campaign success rates. Diego also engages frequently with clients, fostering trust in the delivery processes through effective communication and relationship-building skills.

Previous Experience at Lead Forensics

Prior to his current role, Diego worked at Lead Forensics as a Demand Generation Specialist from 2020 to 2021. During this time, he contributed to the development of the company's core product features and services by providing suggestions aimed at enhancing performance and reducing costs. His experience in this position laid the groundwork for his current responsibilities, allowing him to leverage his insights into campaign management and client engagement.

Experience at JD Sports Fashion plc

Diego Martins worked as a Senior Sales Executive at JD Sports Fashion plc from 2018 to 2020. In this role, he gained valuable experience in sales and customer relations. His tenure at JD Sports provided him with a solid foundation in understanding client needs and market dynamics, which he later applied in his marketing operations career.

Education and Academic Background

Diego studied at the University of London, where he earned a Bachelor's degree in Accounting and Business/Management. This educational background equipped him with essential skills in financial analysis and business operations, which he has utilized throughout his career in marketing and sales.

Skills and Competencies

Diego possesses strong multi-tasking and time management skills, successfully managing up to ten simultaneous client campaigns. His ability to adjust campaign strategies based on performance metrics showcases his analytical skills and adaptability. Additionally, his proficiency in written English and attention to detail are critical to his role in ensuring high-quality campaign materials.

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