Gemma Mullin
About Gemma Mullin
Gemma Mullin serves as the Marketing and Event Operations Director at Lead Forensics, where she has worked since 2022. She has extensive experience in marketing roles across various companies, including Webeo and Amplify, and specializes in optimizing marketing expenditures to support business growth.
Current Role at Lead Forensics
Gemma Mullin serves as the Marketing and Event Operations Director at Lead Forensics since 2022. In this role, she focuses on optimizing marketing strategies and event operations to enhance business growth. Her responsibilities include collaborating with B2B sales and marketing teams globally to drive business value and positively impact the sales pipeline.
Previous Experience in Marketing
Gemma Mullin has extensive experience in marketing roles. She worked at Lead Forensics as Head of Marketing Operations from 2020 to 2022 and as Content & Brand Marketing Manager in 2018. Prior to that, she served as Head of Marketing Operations at Amplify from 2020 to 2022 and as Senior Brand Marketing Manager at Webeo for one year in 2019. Her roles have involved optimizing ROI from digital efforts and sales enablement initiatives.
Early Career and Education
Gemma Mullin began her career in marketing and sales with various roles, including Fundraising Administrator at Tall Ships Youth Trust in 2015 and Sales & Marketing Coordinator at The Jamie Oliver Group from 2013 to 2015. She studied at Chichester College, earning a BTEC National Diploma in Applied Science from 1999 to 2001, and attended Bourne Community College from 1996 to 1999.
Specialization in Marketing Strategy
Gemma Mullin specializes in ensuring that marketing expenditures contribute effectively to business growth. She has a proven track record of optimizing ROI through both direct and indirect marketing campaigns. Her expertise includes working with B2B sales and marketing teams to enhance the effectiveness of marketing strategies.
Diverse Professional Background
Gemma Mullin has held various positions across different organizations, including roles at Global By Nature as Sales & Marketing Assistant and at Henry Adams LLP as Property Manager. Her diverse experiences have equipped her with a comprehensive understanding of marketing operations and sales enablement.