Siobhan Cohead
About Siobhan Cohead
Siobhan Cohead is a Marketing Specialist at Lead Forensics, where she focuses on transforming website visitor data into business opportunities. With a background in marketing from Berkshire Community College, she has experience in strategic marketing initiatives and a passion for consumer behavior.
Current Role at Lead Forensics
Siobhan Cohead serves as a Marketing Specialist at Lead Forensics, a position she has held since 2021. In this role, she focuses on helping businesses unlock the potential of their website visitor data. She collaborates with various internal teams, including product and sales, to develop and monitor strategic marketing initiatives. Her responsibilities include working with external agencies and vendors to execute marketing programs effectively.
Previous Experience at Yes Creative
Prior to her current role, Siobhan worked at Yes Creative as a Marketing Assistant from 2019 to 2022. During her three years at Yes Creative, she gained valuable experience in marketing strategies and practices. This role contributed to her understanding of the marketing landscape and equipped her with skills that she applies in her current position.
Education and Expertise in Marketing
Siobhan Cohead studied at Berkshire Community College, where she earned a Bachelor's degree in Marketing from 1993 to 1996. Her educational background provides her with a solid foundation in marketing principles. She specializes in leveraging marketing analytics, segmentation, and targeting to deliver personalized experiences for clients, demonstrating her expertise in understanding consumer behavior.
Personal Interests and Family
Siobhan enjoys sharing the magic of theater with her grandson, emphasizing the importance of the arts in igniting imagination and stimulating creativity. She finds inspiration and joy in spending quality time with her family, exploring new adventures, and enjoying peaceful moments together. Her personal interests reflect her belief in the value of creativity and connection.