Ryan Truax
About Ryan Truax
Ryan Truax serves as the Senior Director of Marketing at Leadpages, where he has worked since 2022. With a background in various marketing roles, he has a proven track record in enhancing customer acquisition strategies and fostering a culture of excellence within marketing teams.
Work at Leadpages
Ryan Truax currently serves as the Senior Director of Marketing at Leadpages, a position he has held since 2022. In this role, he focuses on enhancing marketing strategies and driving performance within the team. His previous experience at Leadpages includes serving as the Manager of Video and Brand from 2015 to 2017, where he contributed to brand development and video content strategies. His tenure at Leadpages reflects a commitment to fostering a culture of excellence and personal development within the marketing department.
Previous Marketing Roles
Before rejoining Leadpages, Ryan worked at Sportsdigita as the Director of Marketing from 2021 to 2022. His responsibilities included overseeing marketing strategies and initiatives. Prior to that, he held the position of Creative Director at Total Expert from 2018 to 2021, where he managed creative projects and content. Ryan's earlier role at Total Expert as Creative & Content Manager from 2017 to 2018 involved developing marketing content and strategies. His extensive experience in various marketing roles has equipped him with a diverse skill set.
Background in Creative Management
Ryan's career in creative management began at Life Time Fitness, where he worked from 2008 to 2015. He started as a Creative Project Manager and advanced to the role of Director & Producer (Video). In these positions, he was responsible for managing creative projects and producing video content. His experience at Life Time Fitness laid the foundation for his future roles in marketing and creative direction.
Achievements in Marketing Strategy
Throughout his career, Ryan has implemented various marketing strategies that have led to measurable improvements. He led an initiative that reduced customer churn by 2% by refining customer acquisition strategies. Additionally, he achieved a significant improvement in the customer lifetime value to customer acquisition cost ratio, reaching 3.5:1. His efforts to increase average customer revenue from $92 to $212 generated an additional $100k in new revenue, demonstrating his effectiveness in driving financial performance.
Commitment to Diversity and Team Development
Ryan has demonstrated a commitment to diversity in hiring practices, ensuring that 25% of hires over the past five years were from diverse backgrounds. He has established a culture of excellence within marketing teams, focusing on performance and personal development. His leadership style emphasizes accountability and alignment with revenue targets, fostering a collaborative environment among team members.