Alex Reed
About Alex Reed
Alex Reed serves as the Senior Vice President of Brand, Communications, and Media Relations at Leaf Home, where he has worked since 2023. He has a diverse background in marketing and leadership roles across various companies, including significant contributions to Big Ass Fans and Truman's.
Current Role at Leaf Home
Alex Reed serves as the Senior Vice President of Brand, Communications, and Media Relations at Leaf Home. He has held this position since 2023. In this role, he is responsible for overseeing the company's brand strategy and communications efforts, focusing on enhancing the overall brand presence in the market.
Previous Experience at Vsimple
Before joining Leaf Home, Alex Reed worked at Vsimple as Chief Commercial Officer from 2021 to 2023. He also served as an Advisor at Vsimple for six months in 2021. In his role as Chief Commercial Officer, he was responsible for driving commercial strategies and overseeing business development initiatives.
Background in Marketing and Brand Management
Alex Reed has extensive experience in marketing and brand management, particularly during his tenure at Big Ass Fans. He held various positions, including Brand and Product Manager, Global Marketing Director, and Marketing Communications Specialist from 2008 to 2018. His leadership in marketing contributed to significant revenue growth and customer acquisition.
Entrepreneurial Ventures and Sustainability Initiatives
Alex Reed co-founded Truman's, a company focused on promoting sustainability in the cleaning industry, where he served as Co-Founder and Chief Marketing Officer from 2018 to 2021. Truman's technology was recognized by Fast Company as a World Changing Idea prior to its acquisition by a global company.
Education and Academic Background
Alex Reed studied at the University of Kentucky from 2005 to 2009, where he completed his undergraduate education. His academic background has provided a foundation for his career in marketing and business development.