Matt Burton
About Matt Burton
Matt Burton is the Director of Digital Acquisition at Leaf Home, where he has worked since 2021. He has extensive experience in digital media and advertising, having held various roles at companies such as Hawkfish LLC and SocialCode.
Work at Leaf Home
Matt Burton serves as the Director of Digital Acquisition at Leaf Home, a position he has held since 2021. In this role, he focuses on digital marketing strategies to enhance customer acquisition efforts. His responsibilities include overseeing digital campaigns and optimizing performance to align with the company's growth objectives. He operates from New York, New York, and has contributed to the company's initiatives to expand its digital presence.
Previous Experience in Digital Media
Before joining Leaf Home, Matt Burton worked at Hawkfish LLC as the Digital Media Lead from 2019 to 2021. His role involved managing digital media strategies in the Greater New York City Area. Prior to that, he held various positions at SocialCode, including Senior Ad Manager, Ad Platform Specialist, and Team Lead in Account Management from 2014 to 2018. His experience spans across different roles, contributing to his expertise in digital media and advertising.
Education and Expertise
Matt Burton studied at the University of Colorado at Boulder, where he earned a Bachelor of Science (B.S.) in Advertising from 2009 to 2013. His educational background laid the foundation for his career in digital marketing and media acquisition. He has developed expertise in managing partnerships within both SaaS and eCommerce platforms, focusing on media planning and growth strategies tailored to diverse business goals.
Background in Data-Driven Marketing
Matt Burton has a strong interest in utilizing new datasets to formulate hypotheses aimed at improving marketing outcomes. His experience includes leading media planning and growth strategies for clients with varied objectives. He enjoys collaborating with teams across different functions, including Product, Data Science, Platform, and Creative, to drive effective marketing initiatives.
Career Progression and Roles
Throughout his career, Matt Burton has held several positions that contributed to his professional development. He worked as a Strategic Account Manager at Rokt from 2018 to 2019 and as a Campus Representative for Serengetee LLC in 2013. His diverse roles have equipped him with a comprehensive understanding of the digital marketing landscape and client management.