Nalini Chaterpaul
About Nalini Chaterpaul
Nalini Chaterpaul serves as the Search Lead for Digital Marketing at Leaf Home, where she focuses on customer acquisition and retention. With a background in both B2C and B2B marketing, she has extensive experience in media optimization and subscription marketing.
Work at Leaf Home
Nalini Chaterpaul serves as the Search Lead for Digital Marketing at Leaf Home, a position she has held since 2022. In this role, she focuses on enhancing the company's digital presence and search strategies. Her responsibilities include analyzing data to optimize marketing campaigns and improve customer acquisition and retention efforts. Based in New York, she contributes to the company's overall marketing objectives by leveraging her extensive experience in digital marketing.
Education and Expertise
Nalini Chaterpaul earned a Bachelor of Arts degree from Baruch College, where she studied Marketing, Communications, and Psychology. This educational background provides her with a strong foundation in understanding consumer behavior and effective marketing strategies. Her expertise spans both B2C and B2B marketing, allowing her to develop versatile marketing approaches tailored to different audiences.
Background
Prior to her current role at Leaf Home, Nalini Chaterpaul held significant positions in digital marketing. She worked as a Senior Manager of Digital Marketing at Getty Images from 2019 to 2021, where she focused on enhancing the company's online marketing strategies. Before that, she served as Lead Manager of Performance Marketing at AT&T from 2013 to 2019, gaining valuable experience in performance-driven marketing initiatives.
Achievements in Digital Marketing
Nalini Chaterpaul has demonstrated expertise in various aspects of digital marketing, including Media Optimization and Subscription Marketing. Her work in Media Optimization involves improving the effectiveness of media campaigns through data analysis and strategic adjustments. Additionally, her focus on Subscription Marketing highlights her ability to develop strategies aimed at acquiring and retaining subscribers for various services and products.
Specialization in OTT Marketing
Nalini Chaterpaul specializes in Over-The-Top (OTT) Marketing, which entails delivering video content over the internet without traditional cable or satellite services. This specialization reflects her understanding of modern content delivery methods and consumer preferences in the digital landscape. Her expertise in this area positions her to effectively address the challenges and opportunities within the evolving media consumption environment.