Maura Ginty
About Maura Ginty
Title: Interim CMO
Maura Ginty is currently serving as the Interim CMO. In this role, she oversees marketing operations and strategy implementation. Maura's extensive experience in the marketing industry equips her with the skills necessary to drive growth and lead effective marketing initiatives.
SaaS Marketing Veteran
Maura Ginty has built a robust career as a SaaS marketing veteran. With years of experience in the field, she has developed a deep understanding of the unique challenges and opportunities in software as a service. Her work includes creating effective marketing strategies, optimizing customer acquisition processes, and enhancing product visibility in the competitive SaaS market.
Author of 'Complete B2B Online Marketing' and 'Landing Page Optimization'
Maura Ginty has authored 'Complete B2B Online Marketing' and 'Landing Page Optimization', both of which are resources for marketers. These publications provide strategic guidance on B2B marketing, optimizing landing pages, and leveraging digital platforms to achieve business objectives. Her expertise and insights are widely recognized in the marketing community.
Professional Experience at Mode Analytics, dscout, One2Team, InRule, and BrowserStack
Over her career, Maura Ginty has held key positions at Mode Analytics, dscout, One2Team, InRule, and BrowserStack. At each of these companies, she worked on expanding marketing capabilities, driving customer engagement, and contributing to overall business growth. Her tenure at these companies highlights her versatility and expertise across various sectors of the tech industry.
Expert in Building Marketing Programs and Revenue Frameworks
Maura Ginty assists startups in developing comprehensive marketing programs, revenue frameworks, marketing plans, and go-to-market strategies. Her methodologies focus on structured planning and execution to ensure sustainable growth and alignment with business goals. She leverages her experience to provide actionable strategies that address the unique needs of each startup.
Advocate for Data-Driven Marketing
Maura Ginty is a strong advocate for data-driven marketing. She emphasizes the importance of utilizing data to inform marketing decisions and strategies. By prioritizing customer needs and using data analytics, she ensures that marketing efforts are both effective and responsive to market demands. This approach helps businesses achieve better ROI and customer satisfaction.