Katie Staveley
About Katie Staveley
Katie Staveley serves as the Vice President of Marketing at Leapfin, a position she has held since 2023. With extensive experience in marketing roles across various companies, she specializes in demand generation strategies and optimizing marketing operations.
Work at Leapfin
Katie Staveley has been serving as the Vice President of Marketing at Leapfin since 2023. In this role, she is responsible for leading marketing initiatives and strategies that align with the company's goals. Her tenure at Leapfin marks a significant step in her career, where she applies her extensive experience in marketing to drive growth and enhance brand visibility.
Previous Marketing Roles
Before joining Leapfin, Katie Staveley held various marketing positions across multiple organizations. She was the Head of Marketing at mabl from 2019 to 2023 and served as the Vice President of Marketing at Acquia for six months in 2019. Additionally, she worked at Signiant in multiple roles, including Director of Marketing Programs and Vice President of Marketing, spanning from 2012 to 2016. Her diverse experience includes leadership roles at Mautic and Rill Data, showcasing her adaptability in different marketing environments.
Education and Expertise
Katie Staveley earned her Bachelor of Arts in Political Science and Government from Rivier University, where she studied from 1996 to 2000. She later pursued a Master of Business Administration (MBA) in Marketing and Management at Bentley University - McCallum Graduate School of Business from 2008 to 2012. Her educational background complements her hands-on experience in marketing, specializing in optimizing marketing operations, developing engaging content, and conducting data analysis.
Specializations and Skills
Katie Staveley specializes in optimizing marketing operations and spending, focusing on building demand generation strategies that deliver warm leads and drive pipeline growth. She possesses expertise in agile go-to-market strategies and continuous sales enablement. Her approach emphasizes the importance of data-driven decision-making and effective content development to support marketing objectives.
Professional Values
Katie Staveley values working in organizations that offer great products, strong leadership, and a collaborative environment. Her professional philosophy centers on fostering teamwork and leveraging collective strengths to achieve marketing goals. This perspective has guided her career choices and shaped her approach to leadership in marketing.