Laurie Stanford
About Laurie Stanford
Laurie Stanford is a Marketing Programs Specialist at Learning Technologies Group plc, where she has worked since 2008. She oversees the execution of over 50 webinars annually and manages multiple marketing campaigns and systems.
Work at Learning Technologies Group plc
Laurie Stanford has been employed at Learning Technologies Group plc since 2008, serving as a Marketing Programs Specialist. In this role, she is responsible for overseeing the execution of more than 50 webinars annually. Her position involves managing a Content Management System that contains over 100 pieces of marketing collateral. Additionally, she coordinates third-party lead generation activities, including Pay Per Lead and email blasts, contributing to the company's marketing efforts.
Education and Expertise
Laurie Stanford studied at the University of North Texas from 1988 to 1992, where she focused on Marketing and achieved a degree in Business Administration. This educational background has equipped her with the necessary skills and knowledge to excel in her role as a Marketing Programs Specialist, particularly in campaign integration and reporting.
Marketing Campaign Management
In her current role, Laurie manages over 10 email campaigns weekly using Marketo. She handles the integration of Salesforce and Marketo, which facilitates effective campaign integration and reporting. Her expertise in these platforms supports the overall marketing strategy of Learning Technologies Group plc.
Lead Generation Activities
Laurie coordinates various third-party lead generation activities, including Pay Per Lead initiatives and email blasts. This responsibility is crucial for driving engagement and generating leads for the company's marketing programs. Her efforts in this area contribute to the effectiveness of the marketing campaigns executed by Learning Technologies Group plc.