Anurag Mishra
About Anurag Mishra
Anurag Mishra is the Head of Buying and Merchandising for Men's Footwear at Lee Cooper, with extensive experience in the retail industry, including previous roles at Adidas Group and Madura Fashion & Lifestyle.
Current Role at Lee Cooper
Anurag Mishra serves as the Head of Buying and Merchandising for Men's Footwear at Lee Cooper. He has held this position since 2017, overseeing the strategic direction and execution of buying and merchandising activities within the men's footwear category. His role involves managing product assortments, optimizing inventory levels, and ensuring alignment with market trends to drive sales performance.
Previous Experience at Adidas Group
Prior to his current role, Anurag Mishra worked at Adidas Group as an Account Manager from 2009 to 2012. His tenure at the company's headquarters in Herzogenaurach, Bayern, Germany, provided him with valuable insights into global brand management and retail operations. This experience contributed to his expertise in negotiation and budgeting within the retail sector.
Career Background in Retail
Anurag Mishra has a diverse background in the retail industry, having worked in various roles that enhance his understanding of product management. He served as a Merchandiser at J.J Trade Link from 2004 to 2007 and later as a Category Manager for Non Apparel at Madura Fashion & Lifestyle from 2013 to 2017. His positions have equipped him with skills in global buying, sourcing, and managing product categories effectively.
Education and Expertise
Anurag Mishra holds a Master's degree in Merchandising, Planning & Production from FDDI Noida, which he completed from 2007 to 2009. This academic background emphasizes skills in product management, essential for his roles in buying and merchandising. His educational qualifications complement his extensive experience in the retail industry, particularly in e-commerce.
Skills in Negotiation and Budgeting
Anurag Mishra possesses extensive experience in negotiation and budgeting, critical skills in the retail industry. His ability to negotiate effectively contributes to successful supplier relationships and cost management. Additionally, his budgeting skills support financial planning and inventory control, ensuring that product categories meet sales and gross margin targets.