Via Viteri

Director Of Operations, Pro Programs @ Lessen

About Via Viteri

Via Viteri is the Director of Operations, Pro Programs at Lessen, with previous roles at Opendoor and WeddingWire. She holds a Bachelor's degree from Rollins College and has extensive experience in client engagement and Salesforce management.

Title and Current Role

Via Viteri is the Director of Operations, Pro Programs at Lessen, a position she has held since 2021. Her responsibilities include managing operational aspects of Pro Programs in Scottsdale, Arizona. She works closely with various teams to ensure streamlined processes and effective program management.

Previous Experience at Opendoor

Prior to her current role, Via Viteri worked at Opendoor as the National Procurement Manager from 2018 to 2021, based in Scottsdale, Arizona. For three years, she was responsible for overseeing procurement activities at a national level, ensuring seamless operations and cost-effective purchasing strategies.

Role at WeddingWire

Via Viteri was a Senior Customer Success Manager at WeddingWire for five years, from 2013 to 2018. During her tenure, she developed and managed over 1000 premium accounts in the West Coast markets. She acted as a liaison between sales and marketing teams to enhance client engagement.

Educational Background

Via Viteri attended the University of Tampa - John H. Sykes College of Business, where she pursued a Master of Business Administration (MBA) for a year from 2018 to 2019. She also holds a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Rollins College, which she achieved between 2009 and 2013. Additionally, she studied Spanish at Universidad Nebrija in 2012 for eleven months.

Salesforce Proficiency

Via Viteri is proficient in Salesforce and is recognized as the go-to team member for creating dashboards and generating specific data reports. She is responsible for creating and updating Salesforce dashboards for the Customer Success Team on a monthly basis and trains new hires on Salesforce best practices for both Sales and Customer Success teams.

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