Levi Strauss & Co.
Levi Strauss & Co., founded in 1853 in San Francisco, is renowned for inventing the first blue jeans and operates globally with a diverse brand portfolio.
Company History
Levi Strauss & Co. was founded in 1853 by Levi Strauss in San Francisco, California. The company became a pioneer in the denim industry by inventing the first blue jeans in 1873 with the help of Jacob Davis. Over the years, Levi Strauss & Co. has expanded its operations and now offers products in more than 110 countries around the globe.
Blue Jeans Innovation
In 1873, Levi Strauss & Co. revolutionized the clothing industry by inventing the first blue jeans. This innovation was achieved in collaboration with Jacob Davis and laid the foundation for the company's iconic status in the denim market. The blue jean has since become a staple in fashion across the world.
Brands and Products
Levi Strauss & Co. owns and markets several well-known brands including Levi's, Dockers, Denizen, and Beyond Yoga. These brands offer a wide range of clothing and accessories, making Levi Strauss & Co. a dominant player in the global apparel market. The company reported net revenues of $6.2 billion in 2023.
Global Operations
Levi Strauss & Co. operates on a global scale, with products available in more than 110 countries. The company employs approximately 19,100 people worldwide. This extensive reach underscores its position as a leading entity in the apparel industry.
Sustainability Commitment
Levi Strauss & Co. is committed to sustainability and sets specific goals to minimize its environmental impact. The company reports its progress annually, demonstrating its dedication to responsible practices. Initiatives include sustainable sourcing and reducing water usage in their manufacturing processes.
Community and Social Impact
Through the Levi Strauss Foundation, the company supports various community and social impact initiatives. These efforts reflect the company's commitment to giving back to society and improving the lives of people in the communities where it operates.
Code of Conduct
Levi Strauss & Co. has a comprehensive code of conduct that applies to all contract factories and licensees. This code ensures that all partners adhere to high standards of ethical behavior and labor practices, reinforcing the company's commitment to corporate responsibility.