Mika Tiainen
About Mika Tiainen
Mika Tiainen serves as the Growth and Marketing Director at Liana Technologies, where he has worked since 2021. He has extensive experience in marketing and sales roles across various companies, including Nokia and Irokeesi Oy, and holds multiple degrees in marketing and economics.
Current Role as Growth and Marketing Director
Mika Tiainen currently serves as the Growth and Marketing Director at Liana Technologies, a position he has held since 2021. In this role, he leads a team of up to 10 personnel, including growth marketers, product marketers, and SEO specialists. He has played a significant role in reorganizing the marketing team to enhance growth marketing activities. His responsibilities include generating marketing qualified leads (MQL), sales qualified leads (SQL), and monthly recurring revenue (MRR) across EMEA and APAC markets.
Previous Experience at Liana Technologies
Mika Tiainen has held multiple positions at Liana Technologies. He worked as an Account Manager in the Marketing Cloud division from 2015 to 2017 and later served as Sales Director from 2019 to 2020. He returned as Director of Sales and Marketing from 2020 to 2021. During his tenure, he implemented content planning strategies that included articles, guides, podcasts, and webinars to enhance marketing efforts. He also developed and implemented KPIs to track marketing performance using tools like Google Data Studio and Pipedrive.
Career Background at Nokia
Mika Tiainen has experience working at Nokia, where he held various roles. He was a Thesis Worker in Product Transfers and Global Component Sales for seven months in 2015. Additionally, he completed seasonal trainee positions as a Specialist in Global Component Sales in both 2013 and 2014, each lasting four months. His work at Nokia provided him with valuable insights into global sales operations and component management.
Educational Background and Qualifications
Mika Tiainen has a strong educational background in business and marketing. He studied at Oulu University of Applied Sciences, where he achieved a Bachelor of Business Administration in Marketing/Marketing Management. He furthered his education at the Technical University of Munich, earning a degree in Management and Entrepreneurship. Additionally, he obtained a Master of Science in Economics from Oulu Business School, University of Oulu, focusing on Marketing, Management, and Economics.
Key Contributions and Initiatives
In his current role at Liana Technologies, Mika Tiainen has made key contributions to the marketing strategy by creating KPIs to monitor SEO performance using tools such as Semrush and Google Data Studio. He has been responsible for generating leads and revenue growth through targeted marketing efforts. His initiatives have included the implementation of comprehensive content strategies aimed at enhancing the company's market presence and engagement.