Pia Kangas
About Pia Kangas
Pia Kangas serves as the Chief Result Officer at Liana Technologies, where she has been an executive team member since 2022. With extensive experience in sales and marketing strategy, she specializes in search engine marketing and digital marketing automation.
Current Role at Liana Technologies
Pia Kangas serves as the Chief Result Officer (CRO) at Liana Technologies, a position she has held since 2024. In this role, she is part of the Executive Team and focuses on driving results through strategic initiatives. Her responsibilities include overseeing marketing strategies and enhancing the company's performance metrics. Kangas has been with Liana Technologies in various capacities since 2012, contributing to the company's growth and success in the SaaS industry.
Previous Positions at Liana Technologies
Pia Kangas has held multiple roles at Liana Technologies, showcasing her extensive experience within the organization. She worked as Sales Manager from 2014 to 2015, Sales Director from 2017 to 2020, and Director from 2020 to 2023. Additionally, she served as Commercial Director for Liana Services from 2023 to 2024. Her diverse roles have allowed her to develop a comprehensive understanding of sales, marketing strategy, and business development.
Involvement with IAB Finland
Since 2024, Pia Kangas has been actively involved with IAB Finland as the vice chair of the Datatyöryhmä. In this capacity, she contributes to discussions and initiatives related to data usage and digital marketing standards. Her role reflects her commitment to advancing the digital marketing landscape in Finland and her expertise in analytics and marketing strategies.
Educational Background
Pia Kangas earned a Bachelor's degree in International Business from Oulu University of Applied Sciences, where she studied from 1992 to 1997. This educational foundation has equipped her with essential knowledge and skills applicable to her career in marketing and business development.
Expertise in Digital Marketing and Analytics
Pia Kangas specializes in marketing strategy, search engine marketing (SEM), and digital marketing automation. She possesses skills in SEO and analytics, utilizing tools such as GA4 and Matomo to inform strategic marketing initiatives. Her expertise contributes significantly to the effectiveness of marketing campaigns and business development efforts within the SaaS industry.