Amanda Spiteri
About Amanda Spiteri
Amanda Spiteri serves as the Director of Marketing and Sales for Business Services at Liberty Global, where she has worked since 2016. With extensive experience in B2B marketing and a background in leading marketing initiatives at Reed Elsevier and ABB, she specializes in aligning technical product development with effective marketing strategies.
Current Role at Liberty Global
Amanda Spiteri serves as the Director of Marketing and Sales for Business Services at Liberty Global. She has held this position since 2016, contributing to the company's strategic marketing initiatives in the Amsterdam Area, Netherlands. In her current role, she focuses on enhancing marketing performance and supports local Operating Companies with commercial launches. Her efforts aim to improve customer adoption rates and reduce time to profitability for new product deliveries targeted at small to medium businesses.
Previous Experience at Reed Elsevier
Amanda Spiteri has extensive experience at Reed Elsevier, where she held multiple roles from 1997 to 2012. She worked as a Publishing Editor/Publisher for eight years, followed by two years as Strategy and Planning Manager. She then transitioned to the Operations Development Manager role for one year. Spiteri further advanced her career as the Product Marketing Director for the Pharma Development Group and later as Vice President of Marketing for Corporate Markets, where she managed marketing strategies in the Amsterdam Area and contributed to corporate growth.
Career at Elsevier
Amanda Spiteri's career at Elsevier spanned nearly a decade, where she held various positions from 1989 to 2000. She began as a Publishing Editor/Publisher and progressed to become the Operations Development Manager. In her role as Strategy and Planning Manager, she focused on aligning marketing strategies with business objectives. Her experience at Elsevier laid the foundation for her expertise in B2B marketing of technical products.
Experience at ABB
From 2013 to 2016, Amanda Spiteri worked at ABB as a Global Marketing Strategist. In this role, she was responsible for developing and implementing marketing strategies for technical products on a global scale. Her work involved collaborating with cross-functional teams to ensure successful product launches and market penetration.
Education and Academic Background
Amanda Spiteri studied at Bacup and Rawtenstall Grammar School before pursuing higher education at Durham University. Her academic background has equipped her with the foundational knowledge necessary for her extensive career in marketing and sales, particularly in the technical and B2B sectors.