Orion Melehan
About Orion Melehan
Orion Melehan is the CEO and co-founder of LifeAID Beverage Company, where he has played a significant role in expanding the brand's distribution and product line since its inception in 2009. With a background in social sciences and financial services, he has successfully transitioned into entrepreneurship, focusing on creating vitamin-infused beverages.
Work at LifeAID Beverage
Orion Melehan serves as the CEO and Co-founder of LifeAID Beverage Company, LLC, a position he has held since 2011. Under his leadership, the company has achieved significant growth, establishing distribution in 20,000 retail locations across the United States. Melehan has played a crucial role in expanding the brand's international presence, ensuring that LifeAID products reach consumers beyond the U.S. market. He has also been instrumental in developing a robust e-commerce platform, enhancing the company's online sales capabilities.
Education and Expertise
Orion Melehan completed his education at Bellarmine College Preparatory from 1990 to 1994. He then attended UC Santa Barbara from 1994 to 1999, where he earned a Bachelor of Arts degree in Social Sciences. Additionally, he studied at the $25K Group and CFP, further broadening his knowledge base. His educational background, combined with his experience in financial services, has equipped him with the skills necessary for entrepreneurship in the beverage industry.
Background
Orion Melehan transitioned from a career in financial services to entrepreneurship, co-founding LifeAID Beverage Company in 2009 alongside Aaron Hinde. The company originated in a gym in Santa Cruz, California, where Melehan's passion for creating clean functional products took shape. His commitment to providing enjoyable vitamin-infused beverages aligns with the brand's mission to promote health and wellness.
Achievements
Orion Melehan has contributed to the growth of LifeAID Beverage Company by expanding its product line from a single drink to a diverse range of nutrition drinks. He has engaged with a large community of over 500,000 active followers on social media, promoting the brand's mission and products. Melehan has worked closely with beverage scientists, trainers, and athletes to develop innovative products that meet consumer needs.