A.J. Genzler
About A.J. Genzler
A.J. Genzler is a Channel Marketing Manager at Liferay, where he develops partner engagement strategies and oversees marketing initiatives. He has a background in marketing roles at various companies, including iland Cloud and Hexagon PPM, and holds a Bachelor of Science in Marketing and a Minor in Entrepreneurship from the University of Illinois Chicago.
Current Position at Liferay
A.J. Genzler serves as the Channel Marketing Manager at Liferay, a position held since 2021. In this role, Genzler is responsible for overseeing partner marketing initiatives, which include measuring and reporting on the effectiveness of campaigns. This role involves providing insights for continuous improvement and ensuring strategic alignment with Liferay's marketing objectives. Genzler also assists partners in creating original content, such as blogs and ebooks, to enhance their content marketing strategies.
Previous Experience at iland Cloud
Prior to joining Liferay, A.J. Genzler worked at iland Cloud in various marketing roles. Genzler served as the Partner Marketing Manager from 2019 to 2021, where responsibilities included developing marketing strategies to engage partners. Genzler also held the position of Channel Marketing Manager for a brief period in 2021 and worked as a Marketing Programs Specialist from 2018 to 2019. These roles were focused on enhancing partner engagement through events and marketing campaigns.
Background in Marketing
A.J. Genzler has a solid background in marketing, having worked in multiple roles across different organizations. Genzler's experience includes serving as a Marketing Specialist at Hexagon PPM from 2017 to 2018 and as a Marketing Specialist at Xeikon from 2014 to 2017. Additionally, Genzler began a career in marketing as a Marketing Assistant at Xeikon and PrepMe, gaining foundational skills in the industry.
Education and Expertise
A.J. Genzler studied at the University of Illinois Chicago, where a Bachelor of Science (B.S.) in Marketing was achieved. Genzler also obtained a Minor Degree in Entrepreneurship during the same period from 2009 to 2012. This educational background provides a strong foundation in both marketing principles and entrepreneurial strategies, contributing to Genzler's effectiveness in channel marketing roles.
Event Management and Partner Engagement
In the role of Channel Marketing Manager, A.J. Genzler develops and manages events with partners, including webinars and conference sponsorships. This focus on event management aims to enhance partner engagement and marketing effectiveness. Genzler coordinates third-party marketing resources to ensure that partners have access to the necessary tools and materials for successful marketing initiatives.