Sally Reitan
About Sally Reitan
Sally Reitan serves as the Director of Portfolio (Product) Marketing at Liferay, where she has worked since 2021. With extensive experience in product marketing across various organizations, she specializes in B2B and B2C strategies, particularly in the SaaS and hardware sectors.
Work at Liferay
Sally Reitan has served as the Director of Portfolio (Product) Marketing at Liferay since 2021. In this role, she focuses on developing and executing marketing strategies that enhance product positioning and drive market growth. Her experience in global organizations allows her to identify new opportunities in both new and existing markets. Reitan's tenure at Liferay has been marked by her ability to influence within a matrixed organization, ensuring alignment between product offerings and market needs.
Previous Experience in Product Marketing
Before joining Liferay, Sally Reitan held several key marketing roles. She was the Product Marketing Manager at Bosch Security Systems from 2010 to 2014. Following that, she worked at Entrust as the Sr. Channel Marketing Manager from 2014 to 2019. Reitan also served as the Director of Product Marketing at Epicor Software from 2019 to 2021. Her extensive background in product marketing spans various sectors, including SaaS and hardware.
Education and Expertise
Sally Reitan holds a Bachelor of Business Administration (BBA) in Marketing and International Business from the University of Wisconsin-Madison. She also earned a Master of Business Administration (MBA) with a focus on International Business from the University of St. Thomas - Opus College of Business. Additionally, she has pursued further education at Product Marketing Alliance, achieving Product Marketing Certified status in 2021. Reitan's academic background complements her expertise in simplifying complex messages to drive marketing results.
Skills in Marketing Automation and Strategy
Sally Reitan is skilled in utilizing marketing automation tools such as SalesForce, Marketo, and Eloqua. Her proficiency extends to both B2B and B2C marketing strategies, with a particular emphasis on partner marketing and product positioning. Reitan has demonstrated a strong ability to develop launch strategies that effectively communicate product value to target audiences. Her passion for understanding the needs of clients enhances her effectiveness in marketing roles.
Teaching Experience
In addition to her marketing roles, Sally Reitan has experience in academia. She served as an Instructor at Benedictine University from 2012 to 2015. This role allowed her to share her knowledge and expertise in marketing with students, contributing to their professional development. Her teaching experience complements her practical marketing background, providing a well-rounded perspective on the field.