Sherazade Fetita
About Sherazade Fetita
Sherazade Fetita serves as the Director of Global Field Marketing at Liferay, where she has worked since 2022. With a background in marketing management across various roles and companies, she leads a team of over 25 professionals and focuses on aligning marketing strategies with sales priorities.
Work at Liferay
Sherazade Fetita currently serves as the Director of Global Field Marketing at Liferay, a position she has held since 2022. In this role, she leads a team of over 25 professionals, ensuring consistency and alignment across various regions, including EMEA, North America, LATAM, and APAC. Prior to her current title, she worked at Liferay as Senior Manager, Marketing EMEA from 2021 to 2022, and as Manager, Marketing EMEA from 2019 to 2021. She began her journey with Liferay as Marketing Manager France from 2015 to 2019. Her responsibilities include collaborating with corporate teams to develop marketing programs and adapting strategies to meet market demands.
Previous Experience in Marketing
Before her tenure at Liferay, Sherazade Fetita worked at Systar as the EMEA Marketing & Communication Manager from 2010 to 2015. She also held the position of Marketing & Communication Coordinator at Steria from 2008 to 2009. Earlier in her career, she gained experience as a Marketing & Sales Assistant at Relaxnews from 2007 to 2008. These roles contributed to her extensive background in marketing and communication across various sectors.
Education and Expertise
Sherazade Fetita has a strong educational background in marketing and international business. She earned a Master's degree in Marketing from the University of Bath, where she studied from 2006 to 2007. She continued her education at the same university, achieving a Maitrise en Langues et Affaires Economiques Internationales from 2007 to 2008. Additionally, she studied at Université Paris III - Sorbonne Nouvelle, obtaining a Licence LEA Anglais/Arabe, option Affaires & Commerce from 2003 to 2006, and completed a Master 2 in Marketing Opérationnel International at Université Paris Nanterre from 2008 to 2009.
Leadership and Team Development
In her current role at Liferay, Sherazade Fetita emphasizes leadership and team development. She provides coaching, mentoring, and career development opportunities for her staff, overseeing new employee onboarding processes. Her leadership approach focuses on aligning regional field sales priorities with marketing strategies, ensuring that her team is well-equipped to respond to changing market conditions and emerging opportunities.
Marketing Strategy and Performance Measurement
Sherazade Fetita is responsible for developing strategies and tactics that enhance Liferay's global reputation and drive qualified traffic. She collaborates with various departments to define end-to-end revenue management processes and service-level agreements. Additionally, she measures marketing performance to gain insights and assess progress against established goals, which informs both current and future marketing strategies.