Taís Renck Maciel
About Taís Renck Maciel
Taís Renck Maciel is a Customer Success Manager at Liferay, where she focuses on enhancing customer relationships and achieving key performance indicators. With a diverse background in account management and international relations, she has held various roles across Brazil and Spain, contributing to improved customer retention and business growth.
Work at Liferay
Taís Renck Maciel has been serving as a Customer Success Manager at Liferay since 2020. In this role, she focuses on enhancing the relationship between the company and its customers. She supports clients in achieving their KPIs and acts as the first point of contact for escalations. Her responsibilities include generating genuine interest and building trustworthy relationships with clients, positioning herself as an advisor for both current and future endeavors. Taís has successfully improved customer retention rates and identified new up-selling and cross-selling opportunities through her efforts. She also acts as a mediator, advocating for customer interests within Liferay while ensuring that the company's best interests are represented to clients.
Previous Experience
Before joining Liferay, Taís held various positions that contributed to her expertise in customer relations and account management. She worked as an Account Director at EASYRECRUE from 2018 to 2020 in Madrid, Spain. Prior to that, she was a Trader Support Specialist at Fidessa from 2014 to 2016 in São Paulo, Brazil. Her experience also includes serving as an International Account Manager at Grupo Imextal from 2007 to 2011 in Barcelona, Spain, and as Head of Cabinet in the Ombudsman's Office at Ministério do Trabalho e Emprego from 2004 to 2005 in Brasília, Brazil. These roles have equipped her with a diverse skill set in international relations and customer support.
Education and Expertise
Taís has a strong educational background in international relations, management, and entrepreneurship. She holds a Bachelor in Arts in International Relations from Universidade Católica de Brasília and has completed multiple master's degrees, including one in International Marketing from Universitat Pompeu Fabra and another in Management and Administration of International Enterprises from Universitat Autònoma de Barcelona. Additionally, she has specialized training in Software Product Management from the University of Alberta and has pursued courses in SEO, negotiation techniques, and foreign trade. Her education has provided her with a comprehensive understanding of business dynamics and customer success strategies.
Professional Development
Taís has actively pursued professional development throughout her career. She achieved the EMPRETEC certification in entrepreneurship from SEBRAE in 2012. In 2014, she completed training in negotiation and conflict resolution based on Harvard Business School methodology. She also has a background in Agile Methodologies, particularly Scrum, which she believes can be applied beyond software development. Her commitment to continuous learning is evident in her various certifications and training programs, which enhance her ability to manage customer relationships effectively.
Background
Taís began her career as an intern at Embrapa in the Department of International Cooperation from 2000 to 2001 in Brasília, Brazil. She later worked as a consultant for UNDP in Brasília from 2003 to 2004. Her international experience includes roles as an International Representative at LEITAT Technological Center and as an International Account Manager at Grupo Imextal. This diverse background has shaped her understanding of global business practices and customer engagement, contributing to her success in customer success management.