Taru Pöllänen
About Taru Pöllänen
Taru Pöllänen is a Senior Specialist in Global Strategic Marketing Campaigns at Liferay, where she has worked since 2022. She has a diverse background in marketing and communications, with previous roles at Insait, Vine Oy, and Outokumpu, and holds a Master's Degree in International Business from the University of Turku.
Current Role at Liferay
Taru Pöllänen currently holds the position of Senior Specialist in Global Strategic Marketing Campaigns at Liferay. She has been in this role since 2022, working in the Helsinki Metropolitan Area. In her current capacity, she focuses on developing and executing marketing strategies that align with global objectives. Her responsibilities include overseeing campaign initiatives that enhance Liferay's market presence.
Previous Experience at Liferay
Prior to her current role, Taru Pöllänen worked at Liferay as a Senior Marketing Specialist for the Nordics and Baltics from 2022 for seven months and as a Marketing Specialist from 2019 to 2021 for two years. During her tenure, she contributed to marketing efforts tailored to the specific needs of the Nordic and Baltic regions, enhancing brand visibility and engagement.
Education and Academic Background
Taru Pöllänen has a Master's Degree in International Business from the Turku School of Economics at the University of Turku, which she completed from 2010 to 2016. She also studied Economics, Management and Organization, and Spanish at Universidade da Coruña in 2014. Her foundational education includes three years at Helsingin Suomalainen Yhteiskoulu from 2006 to 2009.
Marketing Experience and Skills
Taru Pöllänen has accumulated diverse marketing experience across various organizations. She worked as a Marketing Specialist at Vine Oy from 2018 to 2019 and as a Communications Assistant at Outokumpu in 2017. Additionally, she completed a marketing and communications internship at Insait in 2016. Her professional approach combines creativity with a tech-savvy mindset, focusing on sustainable business practices.
Interests and Professional Focus
Taru Pöllänen has a strong interest in sustainable business practices and the digital revolution. She approaches her work with a business-oriented mindset, aiming to integrate innovative marketing strategies that reflect current trends and technologies. Her focus on sustainability aligns with her professional endeavors in marketing and communications.