Liftoff Mobile
Liftoff Mobile is a global company that provides a comprehensive platform for mobile app marketing, including user acquisition, engagement, monetization, and analytics, utilizing machine learning to optimize advertising efforts.
Services
Liftoff Mobile offers a comprehensive platform that serves marketers, agencies, DSPs, publishers, and mobile game developers. Their services span a range of business needs including user acquisition, engagement, monetization, and analytics. The company employs machine learning to optimize mobile advertising and enhance user acquisition processes. Liftoff Mobile also provides skills-based volunteering and community support through its Liftoff Gives program.
Products
Liftoff Mobile provides an array of products aimed at mobile growth. These include Accelerate, Direct, Monetize, Creative Studio, Influence, Gaming Intelligence, and Vungle Exchange. GameRefinery, their gaming intelligence tool, leverages enriched data and insights to assist in developing competitive mobile games. Additionally, the Vungle Exchange platform is designed to help publishers engage high-quality users through programmatic reach.
Global Presence
Liftoff Mobile operates on a global scale with a significant presence in key markets. The company maintains offices in Redwood City, London, Beijing, Singapore, and Berlin. This wide geographical footprint enables Liftoff Mobile to cater to a diverse and international client base, ensuring that they stay connected with global trends and developments in the mobile marketing industry.
Community and Industry Engagement
Liftoff Mobile is actively involved in providing thought leadership through various channels including blogs, case studies, events, guides, reports, podcasts, and webinars. They run a Mobile Heroes program to spotlight achievements within the mobile advertising community. Their aim is to foster a global community that stays informed and interconnected, aiding members in navigating the continuously evolving mobile landscape.