Mariana Mendes Alves
About Mariana Mendes Alves
Mariana Mendes Alves is a Customer Success Manager at Liftoff Mobile, specializing in optimizing mobile app marketing campaigns. She has extensive experience in publisher development and account management, having held various roles in notable companies in the mobile marketing industry.
Current Role at Liftoff Mobile
Mariana Mendes Alves serves as a Customer Success Manager at Liftoff Mobile since 2021. In this role, she focuses on optimizing mobile app marketing campaigns. She utilizes post-install data to enhance user engagement beyond initial app installs. Her work contributes to campaigns that leverage a database of over 2.5 billion unique mobile profiles, enabling targeted marketing strategies.
Previous Experience in Mobile Marketing
Prior to her current position, Mariana held several roles in mobile marketing. She worked at Pubmint as a Senior Account Manager from 2020 to 2021. Before that, she was with Glispa Global Group, where she progressed through various positions including Associate Director of Publisher Development and Senior Publisher Manager from 2014 to 2017. Her experience in these roles involved managing publisher relationships and developing marketing strategies.
Early Career in Marketing and Accounting
Mariana began her career in the marketing field at Fox Mobile Group, where she worked as an Online Marketing Manager for Southern Europe in 2010. She also held the position of Content, Accounts & Projects Coordinator at the same company from 2008 to 2010. Earlier, she completed an internship as a Junior Accountant at Planifina - Gabinete de Contabilidade in 2008, which provided her with foundational skills in accounting.
Education and Academic Background
Mariana is currently studying at ISEG - Lisbon School of Economics & Management, pursuing a Bachelor's degree in Business Administration and Management. She has been engaged in her studies since 2003, which complements her extensive experience in the mobile marketing industry.
Specialization in Mobile Marketing Technologies
Mariana specializes in optimizing mobile app marketing campaigns through the use of machine learning and predictive intelligence. This expertise allows her to enable advanced targeting within mobile real-time bidding ecosystems, enhancing the effectiveness of marketing strategies in a competitive landscape.