Mark Kelly

Analytics, Staff @ Liftoff Mobile

About Mark Kelly

Mark Kelly is a staff analytics professional with extensive experience in business intelligence and analytics roles within the mobile industry. He has worked at Liftoff Mobile since 2022 and previously held various positions at Vungle and RBC Capital Markets, while also pursuing advanced studies in technology entrepreneurship.

Current Role at Liftoff Mobile

Mark Kelly serves as Analytics, Staff at Liftoff Mobile since 2022. In this role, he focuses on analytics and contributes to the growth acceleration platform. His work involves developing solutions tailored for advertisers, publishers, demand-side platforms (DSPs), and game developers. This position allows him to leverage his extensive experience in the mobile industry to enhance business intelligence and analytics capabilities.

Previous Experience at Vungle

Prior to his current role, Mark Kelly worked at Vungle for several years in various capacities. He held the position of Staff, Business Intelligence Manager from 2021 to 2022, following his tenure as Senior Business Data Analyst from 2017 to 2021. He began his journey at Vungle as a Business Data Analyst in 2017 and also served as Account Manager in Advertiser Relations from 2015 to 2016. His roles at Vungle contributed to his expertise in analytics and business intelligence.

Educational Background

Mark Kelly has a strong educational foundation in business and technology. He is currently pursuing a Master of Science in Technology Entrepreneurship with a focus on Project Management at London Business School. He previously earned an MSc in Business Management and Innovation from University College London (UCL) in 2010. His studies have equipped him with essential skills relevant to his career in analytics and business operations.

Experience at RBC Capital Markets

Before transitioning to the mobile industry, Mark Kelly worked at RBC Capital Markets as a Business Analyst from 2010 to 2015. This role provided him with valuable experience in business analytics and operations within the financial sector. His time at RBC Capital Markets helped him develop a strong analytical skill set that he later applied in the mobile industry.

International Experience and Skills

Mark Kelly has gained international experience by working in both the United Kingdom and the United States. His diverse background in business analytics and operations across different markets has enhanced his understanding of global business dynamics. He possesses extensive experience in the mobile industry, particularly in analytics and business intelligence roles, which contributes to his effectiveness in his current position.

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