Matheus Barbian
About Matheus Barbian
Matheus Barbian is a Customer Success Manager with over a decade of experience in the tech and advertising industry, currently working at Liftoff Mobile. He has held various roles in digital marketing and media management at companies such as LinkedIn, Crispin Porter Bogusky, and Intel Corporation.
Current Role at Liftoff Mobile
Matheus Barbian serves as a Customer Success Manager at Liftoff Mobile, a position he has held since 2022. In this role, he manages a diverse portfolio of mobile advertisers across English, Portuguese, and Spanish-speaking markets. He leads campaigns through the entire funnel, collaborating with marketing, communications, product, and sales teams to ensure successful outcomes for clients.
Previous Experience at Crispin Porter Bogusky
Matheus Barbian worked at Crispin Porter Bogusky from 2017 to 2022, where he held several positions. He started as a Media Coordinator for 11 months, then progressed to Media Supervisor for three years, and finally served as Senior Media Manager for 10 months. His roles involved overseeing media strategies and managing client accounts, contributing to the agency's success in the advertising sector.
Experience at LinkedIn and Other Companies
Before joining Crispin Porter Bogusky, Matheus Barbian worked at LinkedIn as a Digital Marketing professional for seven months in 2016. He also gained experience at iProspect as Performance Media from 2013 to 2014 and at Intel Corporation in Consumer Marketing from 2014 to 2016. His diverse background in digital marketing and media has equipped him with a comprehensive understanding of the tech and advertising industries.
Education and Professional Development
Matheus Barbian holds a Bachelor of Business Administration (BBA) in Marketing from Universidade Presbiteriana Mackenzie, where he studied from 2013 to 2017. He furthered his education at Tera, completing a Growth & Digital Marketing Bootcamp in 2019 and is currently pursuing a Product Marketing program, expected to be completed in 2024. His educational background supports his expertise in marketing and customer success.
Industry Expertise and Specialization
With over a decade of experience in the tech and advertising industry, Matheus Barbian specializes in sales, media, and marketing. He focuses on turning around at-risk accounts by aligning internal resources and defining strategic campaign goals. His extensive knowledge and hands-on experience enable him to effectively manage client relationships and drive successful marketing initiatives.