Matt Johnson
About Matt Johnson
Matt Johnson is a Team Lead for Traffic Quality at Liftoff Mobile, where he has worked since 2022. He has extensive experience in the digital advertising industry, having held various analytical and managerial roles at companies such as OpenX and Rocket Fuel Inc.
Work at Liftoff Mobile
Currently, Matt Johnson serves as Team Lead for Traffic Quality at Liftoff Mobile, a position he has held since 2022. In this role, he is responsible for overseeing traffic quality initiatives and ensuring the integrity of advertising efforts. Prior to this, he worked as a Product Analyst from 2020 to 2022 and as an Ad Operations Manager from 2017 to 2020. His contributions include establishing fraud investigation protocols to combat online advertising fraud, deploying data pipelines, and creating customized analyses. Additionally, he mentors junior product analysts within the fraud team and across other product specialisms.
Previous Experience
Matt Johnson has a diverse background in analytics and business analysis. He worked at OpenX as a Senior EMEA Business Analyst for six months in 2017 and previously served as an EMEA Business Analyst from 2015 to 2017. His experience also includes roles at Rocket Fuel Inc., where he was a Media & Network Analyst from 2013 to 2014 and a Senior Media & Network Analyst from 2014 to 2015. Earlier in his career, he held positions at MEC as a Data Solutions Consultant and Analytics Executive from 2010 to 2013, and at BMS Sales Specialists LLP as a Healthcare Business Development Executive.
Education and Expertise
Matt Johnson holds a Master's degree in Biochemical Research from Imperial College London, where he also completed a Master of Research (MRes) in the same field. He earned his Bachelor of Science (BSc Hons) in Biomedical Science from the University of Kent. His educational background provides a strong foundation for his analytical skills and expertise in data-driven decision-making within the advertising technology sector.
Achievements in Fraud Prevention
At Liftoff Mobile, Matt Johnson has played a key role in enhancing the company's approach to fraud prevention. He established fraud investigation protocols aimed at protecting the organization from online advertising fraud. His work includes assessing questionable activities and negotiating settlements with clients, which contributes to maintaining the integrity of advertising campaigns and fostering trust with stakeholders.