Michelle Dolle
About Michelle Dolle
Michelle Dolle is a Client Success Manager at Liftoff Mobile, specializing in mobile app install campaigns and customer acquisition strategies. With over six years of experience in various marketing roles, she has worked for notable companies such as Applift and ChefsClub in Brazil.
Work at Liftoff Mobile
Michelle Dolle has been serving as a Client Success Manager at Liftoff Mobile since 2021. In this role, she focuses on optimizing mobile app install campaigns to enhance user engagement beyond the initial download. Her responsibilities include developing strategies for customer acquisition and retention, specifically tailored to meet the needs of clients in various industries.
Previous Experience in Marketing and Account Management
Prior to her current position, Michelle Dolle held several roles at Applift, including Head of Account Management for Latam and Account Manager Team Lead. She worked at Applift from 2017 to 2020, progressing through various account management positions. Before that, she was a Trade Consultant and Marketing Analyst at ChefsClub, where she contributed to marketing strategies and trade initiatives.
Education and Expertise
Michelle Dolle studied at Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo from 2012 to 2016. She specializes in customer acquisition and retention strategies, with over six years of experience in this field. Her expertise includes running CPA-optimized user acquisition and re-engagement campaigns, utilizing post-install data to improve campaign effectiveness.
Background in Marketing
Michelle Dolle's background in marketing includes experience as a Marketing Ambassador for Red Bull and various marketing roles at ChefsClub. Her early career involved internships and positions that allowed her to develop a strong foundation in marketing analysis and trade marketing, contributing to her current expertise in mobile app marketing.