Preethi Sannathi
About Preethi Sannathi
Preethi Sannathi is a Product Director with extensive experience in the Ad Tech industry, currently working at Liftoff Mobile since 2022. She has held various leadership roles at companies such as Vungle, MediaLab, and Yahoo, and possesses a strong background in programmatic advertising and product management.
Current Role at Liftoff Mobile
Preethi Sannathi serves as Product Director at Liftoff Mobile, a position she has held since 2022. Based in Los Angeles, California, she focuses on product strategy and development within the mobile marketing sector. Her role involves leading cross-functional teams to enhance user experience and drive product launches.
Previous Experience at Vungle
Prior to her current role, Preethi Sannathi worked as Product Director at Vungle from 2021 to 2022. During her tenure in Los Angeles, she contributed to product management initiatives that aimed to improve mobile advertising solutions. Her leadership in this role supported the company's objectives in the competitive ad tech landscape.
Career at MediaLab
Preethi Sannathi held the position of VP of Product at MediaLab from 2020 to 2021. Based in Santa Monica, California, she was responsible for overseeing product development for Assembly Exchange. Her work involved collaborating with various teams to enhance product offerings and user engagement.
Educational Background
Preethi Sannathi has a solid educational foundation in computer science. She earned her Bachelor of Technology (BTech) from Sree Vidyanikethan Engineering College from 2000 to 2004. She furthered her studies by obtaining a Master of Science in Computer Science from the University of Arkansas in 2005. Additionally, she completed a Product Management Studio program at the University of California, Berkeley in 2020.
Expertise in Ad Tech and Product Management
Preethi Sannathi possesses extensive expertise in the ad tech industry, particularly in programmatic advertising and real-time bidding (RTB). She specializes in monetization and sales enablement, leveraging her skills in data governance and agile development methodologies to drive product success. Her experience includes managing cross-functional teams across engineering, sales, and operations.