Ronnie Kanj
About Ronnie Kanj
Ronnie Kanj is the Manager of Performance Operations at Liftoff Mobile, where he has worked since 2022. He has extensive experience in campaign operations and user acquisition strategies, having held various roles in companies such as Fujitsu Services, Publicis Groupe, and Epsilon.
Current Role at Liftoff Mobile
Ronnie Kanj serves as the Manager of Performance Operations at Liftoff Mobile, a position he has held since 2022. In this role, he focuses on enhancing mobile user acquisition strategies, leveraging machine learning to optimize performance. His responsibilities include facilitating cross-functional communication between technical and non-technical teams and providing strategic recommendations to customers. Kanj plays a significant role in enabling marketers to engage users beyond app installations, contributing to the company's growth and operational efficiency.
Previous Experience at Publicis Groupe
Prior to his current position, Kanj worked at Publicis Groupe as the Director of Campaign Operations & QA from 2018 to 2022. During his four years there, he managed campaign operations and quality assurance, ensuring that marketing initiatives met the required standards. His experience in this role contributed to his expertise in performance operations and user engagement strategies.
Career Background in Campaign Operations
Kanj has an extensive background in campaign operations, having worked at Epsilon as the Manager of Campaign Operations from 2014 to 2018. He also held roles at Conversant, Inc. as both Technical Account Director and Technical Account Manager from 2010 to 2014. His experience in these positions has equipped him with the skills necessary for managing complex campaigns and fostering collaboration between different teams.
Educational Qualifications
Ronnie Kanj obtained a Bachelor of Science (BSc) in Information Technology from Goldsmiths College, University of London, where he studied from 2004 to 2007. Additionally, he pursued further education in networking and systems management, achieving a Cisco Certified Network Associate (CCNA) certification from BCOC in 2010 and a Microsoft Certified Systems Engineer (MCSE) certification through self-study from 2008 to 2010. These qualifications underpin his technical expertise in performance operations.
Leadership and Team Culture
Kanj emphasizes the importance of creating an enjoyable and collaborative team culture through an individualistic leadership approach. He focuses on fostering an environment that encourages open communication and teamwork, which is essential for achieving operational goals. His leadership style facilitates effective collaboration between diverse teams, enhancing overall productivity and performance.