Taissia B.
About Taissia B.
Taissia B. serves as the Head of Marketing at Liftoff Mobile, where she has worked in various marketing roles since 2017. She specializes in scalable operational excellence and has a strong background in technology management and revenue attribution.
Current Role at Liftoff Mobile
Taissia B. serves as the Head of Marketing at Liftoff Mobile since 2023. In this role, she focuses on leading marketing strategies and initiatives to drive growth and enhance brand visibility. Prior to this position, she acted as the Head of Marketing for nine months in 2023 and held various roles within the company, including Director of Marketing Operations and Head of Global Marketing Operations. Her extensive experience at Liftoff Mobile spans several years, showcasing her commitment to the organization.
Previous Experience in Marketing
Before her current role, Taissia B. worked at Agency MSI as a Senior Marketing Consultant and Account Manager for two months in 2014. She also held multiple positions at Eccentex Corporation, including Marketing Specialist and Marketing Manager, from 2009 to 2014. Additionally, she worked at Xignite as a Sales and Marketing Operations Manager and Marketing Manager, gaining valuable insights into marketing operations and strategy. Her diverse background in various companies contributes to her expertise in the field.
Educational Background
Taissia B. holds a Master of Business Administration (MBA) from Pepperdine Graziadio Business School, where she specialized in Marketing. She also earned a Bachelor of Science (BS) degree with a double major in Business Administration and Graphic Design from Notre Dame de Namur University. Her educational qualifications provide a strong foundation for her marketing career, equipping her with essential skills in both business and design.
Specializations and Skills
Taissia B. specializes in scalable operational excellence, focusing on revenue acceleration within B2B organizations. She possesses advanced skills in process design and automation, which contribute to efficient marketing operations. Her expertise in crafting agile systems allows her to adapt to evolving business needs effectively. Additionally, she is recognized for her knowledge in revenue attribution, providing insights into the effectiveness of marketing campaigns.
Involvement in Yoga and Community
In addition to her marketing career, Taissia B. is actively involved in the yoga community. She has been a Yoga Instructor at Yoga Alliance since 2014, holding certifications as an E-RYT 200 and YACEP. Her experience as a yoga instructor complements her professional skills, showcasing her ability to engage with diverse audiences and promote wellness.