Valerie Loh
About Valerie Loh
Valerie Loh serves as the Head of Creative (APAC) at Liftoff Mobile, where she leads creative strategy and collaborates with regional teams to drive growth. With a diverse background in design and strategy, she has held various roles in notable companies, including Horlu and WE/WEAR/GLASSES.
Work at Liftoff Mobile
Valerie Loh serves as the Head of Creative (APAC) and Creative Strategy at Liftoff Mobile, a role she has held since 2020. In this position, she focuses on developing creative strategies that enhance mobile marketing efforts across the Asia-Pacific region. Prior to her current role, she worked as a Creative Strategist in Programmatic & Mobile at Liftoff Mobile from 2018 to 2020. Valerie regularly presents Liftoff's creative best practices and insights to Chief Marketing Officers and heads of programmatic marketing, ensuring alignment with industry standards and trends.
Previous Experience in Creative Roles
Before joining Liftoff Mobile, Valerie Loh held several significant positions in the creative field. She worked at Horlu as the Head of Creative for 11 months in 2018. Additionally, she served as a Senior Product Experience Consultant at Horlu from 2017 to 2018. Her experience also includes a four-year tenure at WE/WEAR/GLASSES, where she was the Design Director, overseeing art, design, and user experience from 2013 to 2017. Valerie began her journey at WE/WEAR/GLASSES as a freelance UX Designer from 2009 to 2011, later advancing to Senior UX Designer from 2011 to 2013.
Educational Background
Valerie Loh studied at the Singapore University of Social Sciences (SUSS), where she earned a Bachelor of Arts (B.A.) in English with Psychology from 2011 to 2016. Prior to this, she attended Nanyang Polytechnic, achieving a Diploma in Digital Media Design from 2003 to 2006. Her educational background provides a strong foundation for her work in creative strategy and design.
Industry Contributions and Insights
In her role at Liftoff Mobile, Valerie Loh collaborates closely with regional leads across APAC, EMEA, and the US. She focuses on inspiring growth through actionable insights, leveraging her extensive experience in creative strategy. Valerie is known for incorporating humor into her work environment, often using 'bad, dad jokes' to foster a positive atmosphere among her colleagues.
Career Development Timeline
Valerie Loh's career spans over 17 years in the creative and digital media sectors. She began her professional journey at OgilvyOne as an Interactive Media Designer and Copywriter from 2006 to 2009. Her subsequent roles have included significant contributions to user experience design and creative direction, showcasing her versatility and expertise in the industry.