LinkedIn® for ICT | Come utilizzo LinkedIn | Social Selling with LinkedIn | By Guglielmo Maffeis
Guglielmo Maffeis operates a one-person partnership in the Marketing and Advertising industry, specializing in LinkedIn and social media marketing for the ICT sector. Founded in 1999 and headquartered in Introbio, Italy, the company offers training, consultancy, and services aimed at lead generation and digital transformation.
Company Overview
The company operates in the Marketing and Advertising industry and was founded in 1999. It is classified as a Partnership and is categorized as a very small business with a team size of one. The headquarters is located in Introbio, Italy. The company focuses on professional branding and social selling, particularly for lead generation within the ICT sector.
Specialties
The company specializes in various areas including LinkedIn, social media marketing, digital transformation, and content marketing. It has specific expertise in IBM i/AS400 and IBM Power Systems. The firm offers services related to social selling, lead management, and has developed a dedicated online academy for continuous learning in these fields.
Services Offered
The company provides a range of services including training courses and consultancy for the ICT sector on effective LinkedIn usage. It offers a free company check-up to assess organizational strengths and weaknesses, a marketing plan that integrates LinkedIn with other social media tools, and professional video creation services. Additionally, it runs a portal called erpselection.it for software selection and reviews in Italy.
Digital Initiatives
The company supports the organization of virtual 3D events specifically for IBM i/AS400. It aims to create a nationwide network of ICT operators and end companies across all sectors. The firm has also launched LARIO400, a brand serving the Lombardy provinces, and provides a cloud solution for monitoring transportation costs and logistics operations.
Client Engagement
The company has successfully assisted over 200 ICT companies in acquiring new clients. It emphasizes lead management through social media marketing and offers a comprehensive LinkedIn course focused on professional use and social selling strategies. The firm has garnered over 41,000 followers on social networks, indicating a strong online presence.