Amber L.
About Amber L.
Amber Laurel is the Director of Research and Measurement, specializing in brand understanding and communication strategies to foster long-term connections.
Amber Laurel's Professional Title
Amber Laurel holds the position of Director of Research and Measurement. In this role, she is dedicated to helping brands understand consumer desires and effectively communicate to inspire and build long-term connections. Her work is tailored towards creating passion and advocacy among critical audiences, including customers and employees.
Amber Laurel's Approach to Brand Communication
Amber believes that the key to brand success lies in fostering passion and advocacy among both customers and employees. She emphasizes the importance of meaningful communication that resonates with the audience. By focusing on this philosophy, she aims to create lasting relationships between brands and their audiences.
Articles by Amber Laurel
Amber Laurel has authored several articles focusing on critical aspects of brand management. Her writings cover topics such as tracking employee brand and employee experience, and leveraging brand tracking methods. These articles aim to provide insights and strategies for brands looking to enhance their connection with their audiences.