Endrine Rafuna, MBA
About Endrine Rafuna, MBA
Endrine Rafuna is a Product Marketing Manager with expertise in messaging and positioning in the marketing field. She has a strong background in demand generation and data analytics, and has worked for various companies including Litera and Prosperoware.
Work at Litera
Endrine Rafuna serves as a Product Marketing Manager at Litera, a position she has held since 2022. In this role, she focuses on messaging and positioning strategies within the marketing field. Her responsibilities include developing marketing initiatives that align with the company's objectives and enhancing the visibility of Litera's products in the market.
Previous Experience in Product Marketing
Prior to her current role at Litera, Endrine Rafuna worked at Prosperoware as a Senior Product Marketing Analyst for nine months in 2021. She also served as a Product Marketing Specialist at Prosperoware from 2019 to 2021. Her experience includes a strong emphasis on demand generation and campaign creation, contributing to her expertise in the marketing sector.
Education and Expertise
Endrine Rafuna holds a Master of Business Administration (MBA) from Syracuse University - Martin J. Whitman School of Management, where she specialized in Marketing Management. She also earned a Bachelor of Science (BS) in Applied Arts and Sciences from the Rochester Institute of Technology (R.I.T) in Kosovo, focusing on Management, Economics, and Statistics. Her educational background supports her skills in data analytics, particularly in marketing contexts.
Background in Content Development
Endrine Rafuna has extensive experience in content development tailored for marketing purposes. She worked as a Marketing Content Writer at Next SEO Sh.p.k from 2017 to 2019 and as a Content Writer at Searchbloom from 2020 to 2022. Her roles involved creating engaging content that supports marketing strategies and enhances brand messaging.
Early Career and Project Development
Endrine Rafuna began her career at MDA - Management Development Associates, where she served as a Project Development Assistant from 2015 to 2016. She later took on the role of Co-Head of the Project Development Division and Marketing Consultant from 2018 to 2019. These positions provided her with foundational experience in project management and marketing consulting.