Mark Gaukrodger
About Mark Gaukrodger
Mark Gaukrodger is a Senior Product Marketing Manager with extensive experience in both B2B and B2C marketing across various industries. He has held key marketing roles at several companies, contributing to the growth of startups and established firms alike.
Current Role at Litera
Mark Gaukrodger serves as the Senior Product Marketing Manager at Litera, a position he has held since 2022. In this role, he is responsible for developing and executing marketing strategies that enhance product visibility and drive customer engagement. His focus includes aligning product offerings with market needs and ensuring effective communication of product benefits to target audiences.
Previous Experience in Marketing
Mark Gaukrodger has held various marketing roles across multiple organizations. He worked as the Head of Growth Marketing at Residently from 2019 to 2021, where he contributed to the company's marketing strategies. Prior to that, he was the Head of Marketing at Maddox Events from 2017 to 2019. His experience also includes positions at CapacityGRID, Motability Operations, and Reed Elsevier, where he developed skills in both digital and traditional marketing.
Educational Background
Mark Gaukrodger studied History at Royal Holloway, University of London, where he achieved a 2:1 degree from 2006 to 2009. He also pursued further education at the London School of Marketing, earning a CAM Diploma in Digital Marketing in 2014. This educational foundation supports his expertise in marketing and communications.
Contributions to Business Growth
Mark Gaukrodger has contributed to the growth of both B2B and B2C businesses, working with early-stage startups and established FTSE100 companies. His marketing efforts have been instrumental in executing digital and above-the-line campaigns, which have helped enhance brand recognition and market presence. Notably, he played a key role in a startup's recognition as the UK's 25th most exciting startup in the Startups 100 Index.
Diverse Interests and Reading
Mark Gaukrodger enjoys reading on a wide range of topics, including startups, leadership, psychology, science, history, and anthropology. His diverse interests reflect a commitment to continuous learning and personal development, which may influence his professional approach and marketing strategies.