LiveIntent
LiveIntent is a marketing technology company that offers a people-based marketing platform, providing solutions for advertisers and publishers, and features a proprietary identity graph.
People-Based Marketing Platform
LiveIntent provides a people-based marketing platform that bridges gaps between brands and audiences. This platform leverages identity data to connect brands with their ideal customers through strategic marketing solutions. This includes tools and techniques that allow marketers to target and engage audiences effectively across various digital channels.
Solutions for Advertisers
LiveIntent offers a range of solutions tailored for advertisers, including native curated packages and full funnel solutions. These solutions are designed to help advertisers reach their target demographics through precisely targeted marketing campaigns. By utilizing these tools, advertisers can optimize their return on investment by ensuring their ads are seen by the right people.
Monetization for Publishers
For publishers, LiveIntent provides monetization solutions that activate first-party data to monetize email and web properties. These solutions enable publishers to efficiently generate revenue from their existing content and audience data. By leveraging their proprietary identity graph, LiveIntent helps publishers maximize their advertising potential while maintaining user privacy.
Identity Data Solutions
LiveIntent's identity data solutions connect data to the larger ecosystem without compromising privacy. These solutions ensure that data is used effectively and ethically, providing crucial insights while safeguarding individual privacy. This approach allows brands and publishers to get the most out of their data in a secure and compliant manner.
Educational Events and Webinars
LiveIntent hosts a variety of events and webinars focusing on important industry topics such as programmatic advertising, email monetization, and identity resolution. These educational resources are designed to help professionals stay informed about the latest trends and best practices. Attendees can gain valuable insights and practical knowledge to enhance their strategies and performance in digital marketing.