Aatif Aquil
About Aatif Aquil
Aatif Aquil is the Director of Corporate Finance, EPM, and Business at Liveramp, where he focuses on enhancing financial planning and improving visibility into key business activities. He has held various finance roles at notable companies, including Dolby Laboratories and Ford Motor Company, and holds an MBA from the University of Michigan.
Work at LiveRamp
Aatif Aquil serves as the Director of Corporate Finance, EPM, and Business at LiveRamp, an Acxiom Company, since 2014. In this role, he focuses on transforming financial planning processes to enhance visibility and insights. His work aims to move away from traditional busywork and provide senior leadership with improved visibility into research and development, as well as sales and marketing activities. Aquil has been instrumental in guiding strategic decision-making and enhancing communication with boards and investors through more accurate forecasts and key performance indicators.
Previous Experience at Dolby Laboratories
Aatif Aquil worked at Dolby Laboratories from 2007 to 2014, holding two key positions. Initially, he served as Principal Enterprise Architect for three years, where he contributed to the integration of finance and technology. Following this, he took on the role of Senior Manager in Financial Planning and Analysis from 2010 to 2014. During his tenure, he focused on ensuring the accuracy of key metrics to help the organization avoid missteps in sales and marketing.
Career Background in Finance and Engineering
Aatif Aquil's career began at Tata Steel, where he worked as a Senior Officer for one year from 1992 to 1993. He then transitioned to Ford Motor Company, serving as a Finance Six Sigma Black Belt from 2004 to 2006. Following this, he held the position of Director of Program Offices at Kaiser Permanente for ten months in 2006-2007. His diverse background in finance and engineering has equipped him with the skills to address complex business challenges.
Education and Expertise
Aatif Aquil holds a Master of Business Administration in Finance from the University of Michigan - Stephen M. Ross School of Business. He also earned a Bachelor of Technology in Mechanical Engineering from the Indian Institute of Technology (Banaras Hindu University), Varanasi, from 1988 to 1992. His educational background, combined with his professional experience, underpins his expertise in financial planning, analytics, and strategic decision-making.
Strategic Financial Insights and Advocacy
Aatif Aquil advocates for proactive planning and the anticipation of multiple business scenarios to navigate uncertainty effectively. He assists organizations in recovering from revenue and market share declines by moving away from static forecasts. His focus includes improving return on investment from analytics and AI projects by addressing data quality and process architecture issues, thereby enhancing the overall strategic decision-making process.