Amanda Balderas
About Amanda Balderas
Amanda Balderas is an Integrated Marketing Manager at LiveRamp, where she has worked since 2023. With over six years of experience in the marketing industry, she specializes in data-driven strategies that enhance customer acquisition and engagement.
Work at LiveRamp
Amanda Balderas has been serving as an Integrated Marketing Manager at LiveRamp since 2023. In this role, she has developed and executed data-driven marketing strategies that have significantly improved customer acquisition and engagement. Her focus on integrating data insights into marketing strategies aligns with LiveRamp's mission to enhance data connectivity and marketing effectiveness.
Experience in Marketing Industry
With over 6 years of experience in the marketing industry, Amanda Balderas specializes in persuasive content creation and campaign optimization. She has a proven track record of integrating data insights into marketing strategies, which has been instrumental in achieving business objectives. Prior to her current role, she worked as an Integrated Marketing Specialist at LiveRamp from 2021 to 2023.
Previous Roles in Marketing
Before joining LiveRamp, Amanda held various positions that contributed to her marketing expertise. She worked at H&L Partners as a Digital Account Coordinator for 4 months in 2018 and later became a Senior Account Executive at the same company, where she has been employed since 2019. Additionally, she gained experience as a Marketing and Business Development Intern at Toyota North America in 2018.
Educational Background
Amanda Balderas studied at California State University, Long Beach, where she earned a Bachelor of Arts in Sociology from 2014 to 2016. Her academic background has provided her with a solid foundation in understanding social dynamics, which she applies in her marketing strategies.
International Experience
Amanda has also gained international experience, having worked as a Teacher's Language Assistant in Barcelona, Spain, for 9 months in 2017. This role allowed her to develop cross-cultural communication skills, which are beneficial in her marketing career. Additionally, she served as a Supplemental Instructor and Teacher's Assistant at California State University, Long Beach, from 2015 to 2016.