Andrew Dryden
About Andrew Dryden
Andrew Dryden serves as the RVP of Technology and Data Partnerships at LiveRamp, where he focuses on software solutions for identity and data collaboration. He has a diverse background in mobile technology and advertising, with previous roles at Medialets, GroupM, and Publicitas.
Work at LiveRamp
Andrew Dryden currently serves as RVP, Technology and Data Partnerships at LiveRamp, a position he has held since 2020. In this role, he focuses on providing software solutions for identity, activation, and data collaboration through strategic partnerships. Prior to this, he worked as Director of Technology Partnerships at LiveRamp from 2020 to 2022. His responsibilities included leading a team of commercial leads to drive growth opportunities for over 300 Technology and Data Platform clients. His tenure at LiveRamp has been marked by a commitment to enhancing technology and data partnerships.
Previous Experience at Medialets
Andrew Dryden has held multiple roles at Medialets, including VP of Operations from 2014 to 2016, VP of Publisher & Business Development from 2012 to 2014, and Director of Publisher Development from 2012 to 2014. His work at Medialets spanned various aspects of business development and operations, contributing to the company's growth in the mobile technology sector. He also served as VP, APAC from 2016 to 2017, where he was based in Singapore.
Experience at GroupM
In 2017, Andrew Dryden worked at GroupM as part of the [m]Platform APAC regional team for a period of four months while based in Singapore. His role involved contributing to the development and execution of strategies within the advertising agency environment, leveraging his expertise in mobile technology and data partnerships.
Education and Expertise
Andrew Dryden studied at Fordham University, where he earned a Bachelor of Science degree in Marketing and Finance from 2004 to 2008. His educational background laid the foundation for his extensive career in technology and data partnerships, particularly in mobile technology startups and advertising agency environments. He has developed a strong skill set in international business development and operations.
Background in Digital Advertising
Andrew Dryden has a robust background in digital advertising, having worked in various capacities that bridge technology and marketing. His experience includes roles in digital account management at Publicitas from 2009 to 2010 and extensive work with WPP's [m]platform division, where he gained insights into international business development. This diverse experience has equipped him with the knowledge to navigate the complexities of the advertising landscape.