Audra Hicks
About Audra Hicks
Audra Hicks is an experienced Account Director specializing in Sales for Healthcare and Life Sciences at LiveRamp. With over 15 years in the industry, she has held various leadership roles, including positions at Comscore, Inc. and The Martin Agency.
Work at LiveRamp
Audra Hicks currently serves as the Account Director for Sales in the Healthcare and Life Sciences sector at LiveRamp. She has held this position since 2021 and is based in Virginia, United States. In her role, she focuses on driving sales strategies and client relationships within the healthcare industry, leveraging her extensive background in cross-platform campaigns.
Previous Experience at Comscore, Inc.
Prior to her current role, Audra Hicks worked at Comscore, Inc. in various capacities from 2015 to 2021. She began as the Senior Director of Sales & Client Service from 2015 to 2019 in New York, NY, before advancing to Vice President of Sales & Client Service from 2019 to 2021 in Chicago, IL. Her tenure at Comscore involved managing client services and sales operations, contributing to the company's growth in the digital analytics space.
Background in Account Management
Audra Hicks has over 15 years of experience in account management, working on both the client and agency sides. She held the position of Account Director at The Concept Farm from 2003 to 2008 and later worked at The Martin Agency in account management from 2008 to 2012. Her diverse background includes managing cross-platform campaigns across various industries, including Consumer Packaged Goods (CPG), Retail, Health, and Entertainment.
Education and Expertise
Audra Hicks holds a Bachelor of Arts degree in Communications from the University of Virginia. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing from William & Mary – Raymond A. Mason School of Business. Her educational background supports her expertise in sales strategy and campaign effectiveness measurement, particularly in the Pharmaceutical industry.
Achievements in Campaign Effectiveness Measurement
Throughout her career, Audra Hicks has been instrumental in developing cross-media campaign effectiveness measurement, specifically tailored for the Pharmaceutical industry. This focus on measurement has allowed her to enhance the understanding of campaign performance and effectiveness across various media platforms.