Brian Hansford
About Brian Hansford
Brian Hansford serves as the Vice President of Growth at LiveRamp and has extensive experience in marketing data analysis and content strategy. He has held various leadership roles in B2B marketing, focusing on revenue performance management and building multimillion-dollar pipelines.
Work at LiveRamp
Brian Hansford serves as the Vice President of Growth at LiveRamp, a position he has held since 2022. In this role, he focuses on enhancing revenue performance management, leveraging his extensive experience in B2B marketing. His responsibilities include developing strategies to drive growth and optimize marketing efforts within the organization.
Current Advisory Role at Goldcast
In addition to his position at LiveRamp, Brian Hansford has been an Advisor at Goldcast since 2023. This role allows him to apply his expertise in marketing data analysis and content strategy, contributing to the company's growth initiatives and overall marketing technology landscape.
Professional Background
Brian Hansford has a diverse professional background with significant experience in marketing and demand generation. He previously held the role of Vice President - Client Services, Marketing Technology and Performance Management at Heinz Marketing Inc from 2012 to 2019. His earlier roles include positions at Captaris, OpenText, MediaPRO, Icertis, and Citrix, where he developed skills in building multimillion-dollar pipelines and B2B revenue production.
Education and Expertise
Brian Hansford earned a Bachelor of Arts degree in Political Science and Government from the University of Colorado Boulder. His educational background complements his expertise in marketing data analysis and content strategy, positioning him as a knowledgeable marketing technologist in the industry.
Achievements in Demand Generation
Throughout his career, Brian Hansford has held senior roles focused on demand generation. He served as Senior Director of Demand Generation at MediaPRO and Icertis, where he was responsible for developing and executing strategies to drive customer engagement and revenue growth. His experience in these positions underscores his capabilities in B2B marketing leadership.