Chelsea Eaton
About Chelsea Eaton
Chelsea Eaton serves as the Lead Product Marketing Manager at LiveRamp, where she focuses on advertising measurement and insights. She has a diverse background in marketing and production, having held various roles at companies such as Hudl, Comcast, and Xandr.
Work at LiveRamp
Chelsea Eaton currently serves as the Lead Product Marketing Manager at LiveRamp, a position she has held since 2023. In this role, she focuses on advertising measurement and insights, contributing to the development of best practices within the industry. Prior to her current role, she worked as a Senior Product Marketing Manager at LiveRamp from 2022 to 2023 and as a Measurement Account Director from 2020 to 2022. Her work supports LiveRamp's analytics suite, which includes a variety of solutions for data analysis.
Education and Expertise
Chelsea Eaton studied at the University of Nebraska-Lincoln, where she earned a Bachelor of Arts (B.A.) degree in Journalism. Her educational background provides a foundation for her expertise in advertising measurement and insights. She has developed a focus on establishing new best practices in her field, which enhances her contributions to marketing strategies and analytics.
Background
Chelsea Eaton has a diverse background in marketing and media. She began her career as a Production Intern at The Chew (ABC Television) in 2014, followed by a Video Production Internship at Hudl in 2015. After her internships, she worked at Colle+McVoy as an Associate Media Planner and later as a Media Planner. She transitioned to Comcast as an Advertising Research Analyst before moving to Xandr as a Market Research and Analysis Manager.
Achievements
Chelsea Eaton has contributed to industry knowledge through her writing, including a blog post titled '3 Ways Marketers Can Overcome Data Gaps and Prove ROAS' on LiveRamp's blog. Her work emphasizes the importance of data-driven marketing strategies and showcases her commitment to providing insights that help marketers improve their return on advertising spend (ROAS).