Christa Matson
About Christa Matson
Christa Matson is the Head of Event Marketing at LiveRamp, bringing over 20 years of experience in the marketing industry, particularly in enterprise SaaS. She has held various roles at notable companies including Microsoft, Smartsheet, and T-Mobile, focusing on strategic marketing operations and event project management.
Current Role at LiveRamp
Christa Matson serves as the Head of Event Marketing at LiveRamp, a position she has held since 2024. In this role, she is responsible for overseeing the planning and execution of events that align with the company's marketing strategy. Her focus is on creating scalable marketing programs that enhance brand visibility and engagement.
Previous Experience in Event Management
Prior to her current role, Christa Matson accumulated extensive experience in event management across various organizations. She worked at Smartsheet as the Senior Director of Corporate Events from 2020 to 2022, and previously held the position of Corporate Events Manager at RealNetworks from 2000 to 2005. Additionally, she served as the Director of Corporate Events at Smartsheet from 2017 to 2020, and as an Event Manager at Microsoft from 2005 to 2007.
Education and Expertise
Christa Matson earned a Bachelor of Arts degree in Communications from the University of Washington. She possesses over 20 years of experience in the marketing industry, with a specialization in enterprise SaaS. Her expertise includes account-based marketing, marketing technologies, and integrated marketing strategies.
Skills in Marketing Operations
Christa Matson focuses on creating efficiencies in marketing operations through the use of CRM, marketing automation, and business intelligence reporting systems. She is skilled in event project management and has a strong background in both traditional and digital marketing, as well as experiential marketing.
Leadership and Team Building
Christa Matson is recognized for her ability to build and lead diverse teams to drive business impact. She is experienced in demand generation and corporate communications, and is proficient in content development and field and partner readiness. Her approach often incorporates humor to foster a positive work environment.