Daniella Harkins
About Daniella Harkins
Daniella Harkins serves as the Senior Vice President of Go To Market at LiveRamp, where she has worked since 2022. With a strong background in marketing and consulting, she has held various leadership roles in the industry and is an advocate for gender diversity in the workplace.
Current Role at LiveRamp
Daniella Harkins serves as Senior Vice President of Go To Market at LiveRamp, a position she has held since 2022. In this role, she is responsible for overseeing the company's market strategies and initiatives. Harkins has been with LiveRamp in various capacities since 2015, demonstrating a long-standing commitment to the organization and its objectives.
Previous Experience at LiveRamp
Prior to her current role, Harkins held multiple positions at LiveRamp, including Vice President of Solutions and Enablement from 2015 to 2016, Vice President of Commercial Strategy from 2020 to 2022, and General Manager of Strategic and Media Alliances from 2018 to 2020. Her diverse roles have contributed to her extensive knowledge of the company's operations and market positioning.
Education and Expertise
Harkins holds a Bachelor of Arts in French from Temple University and an MBA in Marketing Management from St. John's University, Rome. She possesses expertise in Product Marketing, Direct Marketing, and Multi-channel Marketing, which supports her strategic roles in the marketing and advertising industry. Additionally, she has a strong background in consulting, focusing on Media, Marketing Management, and Customer Relationship Management (CRM).
Professional Affiliations and Recognition
Harkins is a member of Chief and serves as the Executive Sponsor for Women@LiveRamp, promoting gender diversity within the organization. She is also recognized as the Female Business Executive of the Year for Women in Business in 2017. Harkins has been featured in industry publications such as Business Insider, Beet.TV, MediaPost, and ClickZ, highlighting her influence in the marketing sector.
Background and Early Career
Before her tenure at LiveRamp, Harkins held several significant roles, including Vice President of Marketing at Verve and various positions at Acxiom, where she advanced from Sales Group Director to Vice President of Solutions, Digital Media. She also worked as a Sales Executive for Siemens Healthcare in Italy. Her early career laid the foundation for her expertise in marketing and strategic solutions.