Daria Kendall Willis, MBA
About Daria Kendall Willis, MBA
Daria Kendall Willis, MBA, is the Sr. Director of Specialists & Commercial Excellence at LiveRamp, where she has worked since 2024. She has over 15 years of experience in business strategy, particularly in marketing technology and data partnerships, and has held various leadership roles at LiveRamp and other companies.
Current Role at LiveRamp
Daria Kendall Willis serves as the Sr. Director, Specialists & Commercial Excellence at LiveRamp, a position she has held since 2024. In this role, she oversees customer success management enablement, pre-sales, and sales functions. Her responsibilities include managing a team and ensuring the effective execution of business strategies within the organization.
Previous Experience at LiveRamp
Prior to her current role, Daria held multiple positions at LiveRamp. She worked as the Regional Vice President, Head of Safe Haven Solutions Specialists from 2021 to 2023, and as the Managing Sales Director for 8 months in 2021. Additionally, she served as the Global Lead for Healthcare, Auto & Demo Data Partnerships from 2019 to 2021, and as an Enterprise Account Director for Data Partnerships from 2017 to 2019.
Career Background in Customer Success and Strategy
Daria has over 15 years of experience in driving business strategy, particularly in marketing technology and data onboarding. She has previously held customer success and client strategy roles at Liftoff, Drawbridge, and Pandora. At Liftoff, she was a Sr. Customer Success Manager, and at Pandora, she served as a Strategic Partnership Manager and Senior Account Manager.
Educational Background and Qualifications
Daria holds a Master of Business Administration (M.B.A.) from the University of San Francisco. She also earned a Bachelor of Arts in International Studies from the University of California, Irvine. Additionally, she studied Spanish Language, Culture, and Business at Menendez Pelayo International University-Sevilla and completed her pre-baccalaureate education at the French American International School.
Roles at Second Harvest Food Bank
Before her corporate career, Daria worked at Second Harvest Food Bank of Orange County in various roles from 2008 to 2010. This experience contributed to her understanding of community engagement and operational management within a nonprofit context.