Roya Pakfetrat
About Roya Pakfetrat
Roya Pakfetrat serves as the Senior Director of Marketing, Demand Generation, and GTM at LiveRamp, a position she has held since 2021. With a background in public relations and marketing, she has accumulated extensive experience in various roles at LiveRamp and Engage PR over the past decade.
Work at LiveRamp
Roya Pakfetrat has held multiple roles at LiveRamp since her initial employment in 2015. She currently serves as Senior Director of Marketing, Demand Generation, and GTM, a position she has held since 2021. Prior to this, she was the Director of Demand Generation from 2018 to 2021. Her experience at LiveRamp also includes roles such as Interim VP of Demand Generation, Head of Demand Generation Communications, and Demand Generation Manager. Throughout her tenure, she has contributed to various marketing initiatives and strategies within the company.
Previous Experience at Engage PR
Before joining LiveRamp, Roya Pakfetrat worked at Engage PR in various capacities. She started as an Intern in 2010 and progressed to roles such as Account Coordinator, Associate Account Executive, Account Executive, and Senior Account Executive. Her time at Engage PR spanned from 2010 to 2014, where she gained experience in public relations and account management.
Education and Expertise
Roya Pakfetrat studied at California State University, Chico, where she earned a Bachelor of Arts in Communication with a focus on Organizational Communication from 2005 to 2009. She also attended Las Lomas High School from 2001 to 2005. Her educational background provides a foundation for her expertise in marketing and communication strategies.
Background in Demand Generation
Roya Pakfetrat has a strong background in demand generation, having worked in this area at LiveRamp for several years. Her roles have included managing demand generation programs and communications, which have contributed to the company's marketing efforts. She has developed skills in creating and executing marketing strategies aimed at generating leads and enhancing brand visibility.